This years boost will be 10.39% which is really good news for those of us who hold shares of the tobacco giant. PM has raised its dividend annually since it was spun off from Altria 5 years ago, it's now an official dividend challenger. Given more time I strongly believe PM will become a contender and has qualities which could take it all the way to dividend champion status many years from now. It offers great products, great management, growth potential, and a fantastic dividend policy all in a cash cow industry. Of course there are risks, but I'll be looking to add shares during temporary setbacks and other times when valuations appear attractive.
Edit 9/15/2012: Here is one of the risks I was talking about:
This picture was taken in Thailand by yours truly. Plain packaging would be worse for Philip Morris because the distinctive Marlboro brand would be replaced with a boring font.